The Roa Conceptual Model for Water Communication™

Download the zip file for The Roa Conceptual Model for Water Communication package of materials with explanatory article, the model, the water industry color palette, a one water communication infographic, and individual water icons. 

Shifting the Paradigm Towards a “One Water” Communication

The Roa Conceptual Model for Water Communication™ project is a simple taxonomy and clear framework (conceptual model, water icons and color palette) developed to standardize visual communication for water specifically for use by water associations, water utilities, engineers, scientists, water leaders, water communicators, and others worldwide to communicate visually about water.

Water Treatment Visual Made Simple

The model below visually represents the water treatment cycle in a simplistic, user-friendly way. Tested and reviewed by industry colleagues, water engineers, and school children under the age of 16, this figure drives home the messages that water is water, water is treated to different classes or levels of water quality, the cycle is closed looped, and there are many resources to be extracted from water that has been used.

Standardized Visual Cues Aid Comprehension

Language coupled with standardized visual cues can create sensory representation to support linguistic representations. By using all three – language, icons, and colors – we can shift our understanding of water and its value to society. Color categorization is a familial concept and a universally understood framework that has the potential, when used correctly and consistently, to enhance understanding and carry messages. The Water Icons and Color Palette include carefully selected colors and iconic designations to represent the various types of water and to define water quality levels as well. The logic behind the choices can be defined as follows:

  • A universal “texture” symbol was chosen to symbolize water treatment
  • A color was chosen to most closely represent the kind/type of water it was set to represent
  • Icons, which include the chip of color or color in the internal object design, were created to compliment the color representation
  • The A, B, C, C*, D, E letter icons represent or designate the classes of water or water quality level
  • The CMYK, RGB, and HEX coordinates are provided to ensure color use accuracy and consistency in the development of water communication materials (e.g., education materials, infographics, technical white papers, marketing materials, videos, PowerPoint, etc.).

Engage in the Standardization Process

I invite your participation in using the model and the accompanying tools (conceptual model, water icons and color palette) to help you communicate about water. I also invite your comments and feedback. If you would like to send me a sample of how you used these tools, please send to donna@donnavincentroa.com. I will feature some of the outputs on my blog Speaking Up About Water.

The Roa Conceptual Model for Water Communication | Water Icons and Color Palette | Donna Vincent Roa

Download the zip file for The Roa Conceptual Model for Water Communication package of materials with explanatory article, the model, the water industry color palette, a one water communication infographic, and individual water icons.