Over 40 years ago, scientists identified algae's potential as a feedstock for biofuel. Just over ten years ago, the hype about algae and wastewater treatment was greater than the market’s ability to render commercially-viable processes and technologies. While the hype has subsided, there's been an injection of venture capital, private equity, and government grant funding.
Water and wastewater agencies face unprecedented fiscal, aging infrastructure, management, regulatory, weather-related, and other challenges. To adapt and respond, the industry needs a new direction and an expanded set of priorities that includes strategic communication and expanded stakeholder outreach to support transformation and innovation in the water sector.
Good design can inspire and influence an organization’s reputation, showcase its dynamism, and even affect employee morale. Design can help crack communication challenges and solve messaging problems. However, implementing innovative design projects or launching a new brand necessitates organizational change, and requires discipline, and a willingness to embrace change.
Writing and implementing a communication strategy that reflects an organization's culture, personality and risk tolerance is not easy. This document provides tactics to help you to define, develop, and establish the right processes and mindset. It examines prerequisites, provide recommendations, and defines several approaches to help you to deliver an innovative, best practice strategy.