I normally write about water issues. But, today I thought I would go off topic just a wee bit. In the past few weeks, I’ve had several conversations with my clients about how and why every organization should facilitate a photo session for its leadership to take professional headshots. I was asked to provide guidance.. read more →

I was listening to a web presentation on the value of water and heard this statement: “Most Americans don’t understand the true value of water.” I would argue that most Americans don’t understand the true value of water utilities. Let me take you through my logic on this The U.S. Environmental Protection Agency put a.. read more →

Old Water, New Science and Stewardship Groundwater has been on my mind a lot lately. I keep thinking about how important it is for us to understand all things about water so that we don’t wake up one day with a thirst we will not be able to quench.I was fascinated by an article in the Baltimore Sun describing.. read more →

This semester I’ve had the pleasure of working with Rachel LaVigna, a public relations student at the University of Florida in Gainesville. As our Vincent Roa Group summer intern, she produced the video to help us promote The Roa Conceptual Model for Water Communication and one water communication. To learn more about the model, click.. read more →

Here’s a great infographic about building brand awareness, courtesy of Quick Sprout. It provides stats about communication channel usage and shows that content marketing and Twitter rank highest for building brand awareness. While there is no single solution or communication channel that will give you all of the results you need, it’s good to know.. read more →

As we are all aware, startups face many challenges. CEOs are continually juggling and assessing priorities. Not surprisingly, product development and early stage financing lead the list. For water tech startups, brand building should rank in the top three priorities for early business success. Branding is the strategic platform for creating, communicating and delivering customer.. read more →

It’s been said that species whose stories remain in the dark are at a higher risk for extinction. When stories of the polar bear began to surface in the popular press, and school children wrote to President Bush urging him to do something to save polar bears, the animals went from being mysterious and unknown to one.. read more →

At the Value of Water Coalition’s Invisible to Invaluable: Changing the Way We Think About Water Infrastructure, the audience of over 500 was provided with an in-depth overview of why we need to position the US water infrastructure as a national priority. Without this infrastructure, which is old, leaking in many places, and needs to.. read more →