Old Water, New Science and Stewardship Groundwater has been on my mind a lot lately. I keep thinking about how important it is for us to understand all things about water so that we don’t wake up one day with a thirst we will not be able to quench.I was fascinated by an article in the Baltimore Sun describing.. read more →

This semester I’ve had the pleasure of working with Rachel LaVigna, a public relations student at the University of Florida in Gainesville. As our Vincent Roa Group summer intern, she produced the video to help us promote The Roa Conceptual Model for Water Communication and one water communication. To learn more about the model, click.. read more →

Here’s a great infographic about building brand awareness, courtesy of Quick Sprout. It provides stats about communication channel usage and shows that content marketing and Twitter rank highest for building brand awareness. While there is no single solution or communication channel that will give you all of the results you need, it’s good to know.. read more →

As we are all aware, startups face many challenges. CEOs are continually juggling and assessing priorities. Not surprisingly, product development and early stage financing lead the list. For water tech startups, brand building should rank in the top three priorities for early business success. Branding is the strategic platform for creating, communicating and delivering customer.. read more →

It’s been said that species whose stories remain in the dark are at a higher risk for extinction. When stories of the polar bear began to surface in the popular press, and school children wrote to President Bush urging him to do something to save polar bears, the animals went from being mysterious and unknown to one.. read more →

At the Value of Water Coalition’s Invisible to Invaluable: Changing the Way We Think About Water Infrastructure, the audience of over 500 was provided with an in-depth overview of why we need to position the US water infrastructure as a national priority. Without this infrastructure, which is old, leaking in many places, and needs to.. read more →

Purple Pipes | Speaking Up About Water

In recent months, I've been evaluating visual representations of the water cycle, virtual water flows, water scarcity, infographics on the global water footprint, and presentations by senior leaders from water associations and water organizations. I've also been looking at projects involving public outreach and public perceptions regarding recycled water. What I learned in the process.. read more →

The Roa Concepual Model for Water Communication Color Palett

Download The Roa Conceptual Model for Water Communication™ package of materials zip file with the model, the color palette and individual water icons.  I believe that we value what we know. We use scales, models and frameworks to help us understand complex matters and materials. Review the conceptual models and categorization efforts of Daniel Defoe, Charles Darwin, Anders.. read more →