WASHINGTON, October 8, 2014 — “The Value of Water: A Compendium of Essays by Smart CEOs,” available on Amazon, other online retailers, and the Value of Water book website, will debut internationally at the Frankfurt Book Fair October 8-12. The Frankfurt Book Fair is the world’s largest international fair for books and content. Last year,.. read more →

Water’s scarcity and abundance impact the availability and price of goods, the profit of companies, and the vitality of economies. Climate change realities coupled with urban growth, infrastructure demands, and economic constraints create additional pressures on cities, businesses, and water utilities. These circumstances highlight the need for increased awareness about the value of water and.. read more →

With permission from The Water Values Podcast Website… Listen Now Donna Vincent Roa, a communication specialist, water sector communication expert and Managing Partner at the Vincent Roa Group, comes on The Water Values Podcast for a discussion on the importance and effectiveness of communication using storytelling, visual and symbolic elements, and language to educate and.. read more →

I normally write about water issues. But, today I thought I would go off topic just a wee bit. In the past few weeks, I’ve had several conversations with my clients about how and why every organization should facilitate a photo session for its leadership to take professional headshots. I was asked to provide guidance.. read more →

I was listening to a web presentation on the value of water and heard this statement: “Most Americans don’t understand the true value of water.” I would argue that most Americans don’t understand the true value of water utilities. Let me take you through my logic on this The U.S. Environmental Protection Agency put a.. read more →

Old Water, New Science and Stewardship Groundwater has been on my mind a lot lately. I keep thinking about how important it is for us to understand all things about water so that we don’t wake up one day with a thirst we will not be able to quench.I was fascinated by an article in the Baltimore Sun describing.. read more →

This semester I’ve had the pleasure of working with Rachel LaVigna, a public relations student at the University of Florida in Gainesville. As our Vincent Roa Group summer intern, she produced the video to help us promote The Roa Conceptual Model for Water Communication and one water communication. To learn more about the model, click.. read more →

Here’s a great infographic about building brand awareness, courtesy of Quick Sprout. It provides stats about communication channel usage and shows that content marketing and Twitter rank highest for building brand awareness. While there is no single solution or communication channel that will give you all of the results you need, it’s good to know.. read more →