As we are all aware, startups face many challenges. CEOs are continually juggling and assessing priorities. Not surprisingly, product development and early stage financing lead the list. For water tech startups, brand building should rank in the top three priorities for early business success. Branding is the strategic platform for creating, communicating and delivering customer.. read more →

It’s been said that species whose stories remain in the dark are at a higher risk for extinction. When stories of the polar bear began to surface in the popular press, and school children wrote to President Bush urging him to do something to save polar bears, the animals went from being mysterious and unknown to one.. read more →

At the Value of Water Coalition’s Invisible to Invaluable: Changing the Way We Think About Water Infrastructure, the audience of over 500 was provided with an in-depth overview of why we need to position the US water infrastructure as a national priority. Without this infrastructure, which is old, leaking in many places, and needs to.. read more →

Purple Pipes | Speaking Up About Water

In recent months, I've been evaluating visual representations of the water cycle, virtual water flows, water scarcity, infographics on the global water footprint, and presentations by senior leaders from water associations and water organizations. I've also been looking at projects involving public outreach and public perceptions regarding recycled water. What I learned in the process.. read more →

The Roa Concepual Model for Water Communication Color Palett

Download The Roa Conceptual Model for Water Communication™ package of materials zip file with the model, the color palette and individual water icons.  I believe that we value what we know. We use scales, models and frameworks to help us understand complex matters and materials. Review the conceptual models and categorization efforts of Daniel Defoe, Charles Darwin, Anders.. read more →

Convergence in Communication Conference | Speaking Up About Water

I attended this jam-packed, day-long event at the Artisphere in Arlington, VA and had access to information-rich sessions and networking with the who's who of the DC communication community. The event's focus – emerging trends and disruptive technologies that are creating major shifts in how organizations manage public relations, communication, and public affairs – solidly piqued my interest. Billed as "the.. read more →

USEPA Water Clusters Meeting

EPA Convenes High-Level Water Cluster Leaders Meeting The recent US EPA invite-only, information-packed Water Technology Innovation Cluster Leaders Meeting titled "Successfully Supporting Early-Stage Companies: The Role of Technology Testing" in Cincinnati, OH featured thought-provoking messages about the water industry and insider insights on the water technology testing paradigm. Led by Sally Gutierrez, Director, Environmental Technology Innovation Clusters.. read more →

Internal branding can ignite employee performance, strengthen the profit potential of a water utility, and play a key role in helping utility executives and leaders inform staff of their external-facing expectations. To stimulate employee brand support and organizational change, internal communication and branding efforts should be a direct and constructive expression of the organization's vision.. read more →